Social Media Associate

Posted 8 months ago

Job Description:
The Social Media Associate is responsible for managing the organization’s social media and online interactions with customers through social media.

Duties of a Social Media Associate include:
– Overseeing the social media strategy for the company ensuring it aligns with the company’s brand.
– Engaging with customers through the use of social media.
– Keeping up to date with advances in social media technology and the latest social media platforms.
– Maximizing followers’ social media platforms such as Facebook, Twitter, Google+ and Pinterest.
– Ensuring that approaches to social media are relevant and appropriate for each medium.
– Monitoring social media for customer comments both positive and negative.
– Engaging with customers to resolve customer service issues and or create positive pr opportunities.
– Continuous research into new relevant social media channels and their impact on the brand’s marketing.
– Working with the marketing team to look at ways social media can work within wider campaigns.
– Analyzing social media insights to guide future social media campaigns.
– Developing a content calendar across all platforms ensuring a constant supply of relevant content.
– Reporting on social media mentions of the brand internally providing useful feedback to product and marketing teams.
– Searching social media for off-diary stories and content.
– Planning and delivery of community management strategies through social media.

The ideal background of a Social Media Associate:

  • Previous experience as a Social Media Associate for similar organizations.
  • Strong understanding of content management systems.
  • Degree educated ideally in marketing or technology
  • Excellent understanding of digital marketing, search engine optimization and how social media impacts this.
  • Articulate and professional communication skills.
  • Passionate and results driven individual.

Job Features

QualificationBachelors of Business Administration
Experience1+ years
Job IndustryBrand Management
Job id500

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